Adam Rodricks has spent the last decade growing the social properties of Canada’s most prominent brands, managing and speaking on all aspects of digital marketing strategy including social listening, management of social media channels, crisis communications and analytics. His work as a social media influencer has been featured on CBC, CTV, Yahoo, BNN, DigitalJournal.com, MaximumPC, WhatCulture.com, staples.com and Nintendo.ca.
His first book, Trigger Fingers: Personal Branding through Storytelling skyrocketed to the top of the charts, becoming a #1 best-seller in Canada in the categories of Direct Marketing, Public Relations and Business. In 2022, the Speakers Bureau of Canada named Adam "Canada's Top Social Media Strategist" and the University of Toronto honoured Adam with their inaugural Young Alumni Award for Outstanding Achievement, for his contributions to the field of Digital Marketing as a practitioner, author and public speaker.
As a social media strategist, Adam brings innovative ideas to blend personal branding with corporate branding while making content that gets picked up by the algorithms on each platform.
Adam Rodricks has engaged millions of followers on Twitter, LinkedIn, and Instagram as well as viewers on YouTube, IGTV and Facebook Live to help individuals, influencers and social media experts to put ideas into action. Rodricks also teaches a course at the college level that he built off of proprietary data and case studies from his own career exclusively at George Brown College.
Sign-in and light refreshments
Doors open at 10:15
Concurrent Workshops
*Workshops have a capacity limit as determined by the classroom setup. Students may not be able to attend their first choice/preference
Presenters: Alena Tiberia, Student Life Coordinator, Peer Programs & Betrice Brangman, International Student Transition Coordinator
This workshop is intended to equip students with a definition and understanding of Emotional Intelligence and Emotional Quotient; to improve on verbal and non-verbal communication awareness, identify and apply compassion and empathy as they relate to leadership skills, and understand both the individual and collective role that self-recognition plays in an authentic leadership role.
Presenters: Glenna Thomas, Student Life Coordinator, Student Experience & Engagement & Shirley Mangallon, International Student Transition Coordinator
In this lesson, learners will understand the importance of setting specific and measurable goals achievable and relevant to their personal or professional life.
Presenters: Shazeela Nabi, Student Life Coordinator, Orientation & Transitions & Josephine Wong, International Student Transition Coordinator
In this workshop, learners will understand the importance of authentic leadership as it relates to personal values and implementation into our work lives. Learners will develop skills for making decisions while staying true to their values.
Presenters: Matthew Harris, Manager, Student Life & Transitions & Leonard Park, Student Life Coordinator, Digital Content & Community
“Leadership Metamorphosis” is an empowering workshop designed to ignite transformation within aspiring leaders. In this dynamic session, we will delve beyond traditional leadership paradigms. Instead of merely acquiring skills, we’ll explore how to reshape your innate leadership potential. Through interactive activities and reflective discussions, you’ll discover how to cultivate authentic leadership that inspires others, and lead with vision and passion. Join us on this metamorphic journey where you’ll emerge not just as a leader, but as a catalyst for positive change.
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